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10年4月29日The Lazarus Effect Campaign公益視頻

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发表于 2010-4-30 13:18:22 | 显示全部楼层 |阅读模式
只需花很少錢,就可以幫助非洲HIV病人買藥了。
有開花出場的短短視頻
Thanks naz, olove.
視頻下載:http://www.elflady.com/naz/videos/LazarusEffectCampaign_Red2010.wmv





New York (April 29, 2010) /PRNewswire/ — (RED) today announced the launch of The Lazarus Effect Campaign, a multi-platform campaign across TV, online and print, including an HBO documentary airing on May 24, that will help raise awareness of the transformative effect of antiretroviral medicine for those living with HIV in Africa. Launching April 29 on HBO, the awareness campaign will roll out across various TV and online networks in the coming weeks. The campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day's worth of life transforming antiretroviral medication.
The campaign, directed by renowned photographer Brigitte Lacombe, features Bono, Penelope Cruz, Javier Bardem, Julianne Moore, Naomi Watts, Claire Danes, Alek Wek, Iman, John Turturro, Toni Collette, Hugh Jackman, Orlando Bloom, Lucy Liu, Gabourey Sidibe, Kerry Washington, Bryan Cranston, LeAnn Rimes, Jane Lynch, Michelle Rodriguez, Gwen Stefani, Hayden Christensen, Julia Louis-Dreyfus, Don Cheadle, Ludacris, Common, Benicio Del Toro, Dakota Fanning, Christy Turlington and the Jonas Brothers.
"At the heart of this campaign, is a message of progress and the results of smart targeted aid," says Susan Smith Ellis, CEO, (RED). "We felt it was important to show that people's lives are being transformed every day by medication funded by organizations such as the Global Fund and PEPFAR. This story needs to be told so that people understand that the money is working, there is real progress and that we need to continue making this treatment accessible to those who need it."

http://multivu.prnewswire.com/mnr/red/43843/
发表于 2010-4-30 20:35:50 | 显示全部楼层
好魅惑的开花~~开花是支持公益事业的好孩子!!
 楼主| 发表于 2010-5-2 16:26:39 | 显示全部楼层


发表于 2010-5-2 16:36:31 | 显示全部楼层
呵呵,生命的使者~~孜孜不倦做善事的开花
 楼主| 发表于 2010-5-2 21:24:01 | 显示全部楼层
嗯嗯,開花是好孩子呢~

彭妮露情侶檔抗愛滋
2010-05-02

【明報專訊】愛爾蘭搖滾勁旅U2主音Bono、《魔盜王》男星奧蘭度布林(Orlando Bloom)、《華麗后台》彭妮露古絲(Penelope Cruz)及男友查維爾巴頓(Javier Bardem)、《單身男人》茱莉安摩亞(Julianne Moore)、歌手Gwen Stefani等數十位巨星,最近齊心參與名為The Lazarus Effect Campaign活動,希望更多人關注非洲國家的愛滋病問題。廣告中,眾星不斷提到4角美元(約港幣3.1元)可以買什麼,原來這就是非洲愛滋病病人每天需要的治療費用。另一方面,HBO頻道將於本月24日播放由《不作虧心事》導演史派克鍾斯(Spike Jonze)擔任執行監製、有關The Lazarus Effect Campaign的紀錄片。
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